How to monetize ads in games using blockchain? Egor Malychev will tell at Blockchain & Bitcoin Conference Kyiv
The head of Partnerships section at the Vreo blockchain platform Egor Malychev will be a speaker of the lecture zone in Blockchain & Bitcoin Conference Kyiv exhibition area.
The topic of speaker’s presentation is "A New Way to Present, Measure and Monetize Ads in Games, Secured Through Blockchain Technology".
Egor will analyze the following issues:
- Problems of current advertising;
- Overview of the gaming Market;
- Explanation of the Vreo Technology;
- Discussing Vreo use cases;
- Tokenization of ads in the game industry;
- Outlook for new solutions to the gaming industry.
Egor Malychev graduated from the Frankfurt University of Applied Sciences. He worked as a project manager in such companies as CineStar, Gateway VR Studios.
The blockchain platform Vreo specializes in builtin in-game advertising. The service offers dynamic interactive advertising for games on smartphones, computers, consoles with direct cost control, including profitability and quality algorithms and a powerful backend for reviewing all campaigns.